Artist

Jason Kajdi

Jason Kajdi is a young artist who has a relatively small fanbase on Youtube with 50,000 subscribers. However, his cover work, ranging from songs by artists such as Jason Mraz, Frank Sinatra and José Gonzales has received attention that extends beyond his subscribers. His own songs, of which he has three, have received 300,000 collectively. His subscribers - due to the style of songs that he covers and writes (mainly in the jazz/blues genre) and the style of his voice (which has a mature quality) - are of a slightly higher than his own age of 18; they range from 21-40 years of age. The song released, therefore, has to show a certain level of sophistication and maturity that will appeal to this target audience. His clothing style reflects both the style of music and the audience he aims for - he always wear trim, smart, suits and shirts. This will be reflected also in the music video.